Our Brand in Action

More life in our brand – and you’re part of it!

By Helayne Lightstone

Exciting things are happening with the Hartford HealthCare brand in early 2020. We’re rolling out a new brand campaign that represents all of Hartford HealthCare, and the work we do every day.

You’ll see (and hear) the brand campaign on TV, radio, billboards, and in newspapers, digital ads, and more. And every colleague within Hartford HealthCare will serve as a brand ambassador, making our brand promise and brand experience come alive through their daily interactions with our patients, clients, and community. In fact, our new brand message puts people, and their lives and health, front and center.

Simply put, healthcare should do more than get you through life. It should help you get the most out of it. It should put More Life in Your Life.

This message serves as the cornerstone of the campaign — and shows Hartford HealthCare’s commitment to help people live their healthiest lives.

  • Our convenient locations mean more time for people to spend doing what they love.
  • More specialists in our communities mean people have more access to expertise.
  • More innovations mean more options and more hope.
  • More personalized approach means care is tailored to each individual.

More Life in Your Life

People of different ages, lifestyles and cultures show viewers that Hartford HealthCare is a partner in their personal journey to live their healthiest lives.

While our messaging is very inclusive, there is one thing you won’t see in our TV spot: pictures of doctors, nurses, hospitals, and the typical images shown these days in so many healthcare ads. While our announcer certainly references these in his voiceover, we have deliberately kept the focus of our images on the most important component: people living their lives. This is what people truly want, and what clearly differentiates us from our competitors.

Learn more about our brand, and see a set of FAQs, on the Hartford HealthCare intranet site at hhcconnect.org/brand. You’ll also find information about unified branding — updates to our logos and visual identity to help people better recognize and understand the Hartford HealthCare brand.

Visit the intranet to learn more