Celebrations
Basking in the Lamplight
By Susan McDonald
The Marketing Communications team recently earned 29 coveted Lamplighter awards from the New England Association of Healthcare Communicators (NESHCo) for a variety of projects executed in 2020. NESHCo receives hundreds of applications for the annual awards, which are announced during the group’s annual conference.
Photos: Right: GOLD: “One of Our Own”, Left: GOLD: Ayer Neuroscience Institute Spine Wellness Center
Winning projects, Hartford HealthCare (HHC) marketing-communications sponsors, and Lamplighter competition categories by award level include:
GOLD
“We Stand Together,” Single Item & Series Division: Video – Short Format Series
“Ayer Neuroscience Institute Spine Wellness Center,” Campaign Division: Marketing – Service Line Marketing
COVID-19 Website, Single Item & Series Division: Websites – Microsite, (only winner in category).
“One of Our Own,” Single Item & Series Division – Success on a Shoestring COVID intranet, Hybrid Division: Internal Marketing* Daily text message, Electronic Marketing
“COVID campaign,” Campaign Division: Marketing – Image/Brand Marketing COVID Alert, Internal Marketing
COVID Alert, Internal Marketing
SILVER
“Confronting COVID crisis,” Campaign Division: Marketing – Non-Service Line Marketing
“Connecticut Orthopaedic Institute Safety Campaign,” Campaign Division: Marketing – Service Line Marketing
“Surrogacy Story,” Excellence in Writing: Feature Story
News hub, Hybrid Division: Content Marketing
HHC This Week, Hybrid Division: Internal Marketing and Single Item & Series Division: Publications – General Publications
“We Stand Together: Stories from the Front Line,” Single Item & Series Division: Advertising – TV and Single Item & Series Division: Video – Video Short Format Series
Community education direct mail piece, Single Item & Series Division: Publications – Direct Mail
Rehab 360 Tour of Hartford Hospital Inpatient Rehab Unit, Single Item & Series Division: Video – Other
“COVID-19 Miracle Survivor,” Single Item & Series Division: Video Patient
News hub 2.0, Single Item & Series Division: Websites less than $100,000, (only winner in category).
*Hartford HealthCare’s team swept the Internal Marketing category with four awards.
SILVER: “Surrogacy Story”
SILVER: Rehab 360 Tour of Hartford Hospital Inpatient Rehab Unit
SILVER: HHC this Week
HONORABLE MENTION:
“Screening saves lives,” Campaign Division: Social Media Campaign
“Hospice Journey,” Creative (Visual) Design & Photography
Behavioral Health Network Student Calendar, Creative (Visual) Design & Photography: Design, Printed Piece
“COVID-19 Headaches,” Excellence in Writing: Blog Tallwood Outcomes Book patient stories, Excellence in Writing: Other
“Community Network News,” Hybrid Division – Internal marketing HHC news briefings, Single Item & Series Division – Media Relations Regional huddle messages, Single Item & Series Division – Success on a Shoestring
Update newsletter from St. Vincent’s Medical Center, Single Item & Series Division: Publications – General Publications