Maybe you’ve seen him at events, panning the room, cell phone aloft, invigorating Hartford HealthCare colleagues on an Instagram reel or laughing with a provider after an interview — it’s all in a day’s work for Caleb Green, manager of content development since June 2023. Here, he shares a little about what his job entails.

I have the opportunity to identify, coordinate, create and, ultimately share video content to our system’s social media channels — demonstrating to our patients and communities that we are the most trusted for personalized coordinated care in Connecticut.

This includes creating more than 80 pieces of video content, helping the system accumulate more than 200,000 additional organic views on social media, and boosting followers by nearly 5,000 across all platforms.

Each day, I get the chance to interview physicians, nurses, physical therapists, colleagues, executive leaders, patients and community stakeholders in an effort to make the public aware of the resources and transformational care we offer within the system.

I apply the “Influencer Model” — used by other industries such as sports and automotive in slightly different capacities — to serve as a connection point between colleagues and communities. The formula for this model is quite simple:

  • Influencer Status
  • Technical Knowledge
  • Interest in Healthcare Administration
  • Content Development at Hartford HealthCare
As the system’s manager of content development, Caleb Green, above right, can be found anywhere from the opening of the Institute of Living museum to golf tournaments. Photo by Chris Rakoczy

Highest performing posts include:

  • LINKEDIN: “Rocco Orlando Appointed President of the New England Surgical Society,” posted October 26, 2023, with 343 likes, 7 shares, and 12,654 impressions
  • INSTAGRAM: “Medical Mission Kick Off,” posted November 4, 2023, with 270 likes, 41 shares, and 5,750 impressions
  • FACEBOOK: “K9 Nitro’s Retirement Celebration,” posted September 14, 2023, with 201 likes, 3 shares, and 4,443 impressions

Check out Hartford HealthCare on these social medium platforms: